The platform is rolling out a new feature that enables them to cut down on the amount of artificial intelligence-produced content appearing in their timelines. This step comes as the company announced that it currently hosts over 1 billion AI videos.
Testing and Rollout
This change is undergoing trials over the following weeks before a global launch. This development comes amid a surge in AI content, fueled by new content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the most rapidly expanding video streams on a popular video site only show clips produced artificially. A large amount of this output is deemed mass-produced AI material, a term for inferior, mass-produced content that is typically illogical or surreal.
Our research shows that a lot of users appreciate content created using AI tools, including AI artwork to informative clips, and we intend to offer the community the ability to increase or decrease of that, based on their own preferences,” commented a platform representative.
Scale of AI Content
The service shared that there are currently 1.3bn videos on its network labeled as artificially created. Overall, over 100 mn media items are submitted to the app each day, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be capable of decrease or raise the volume of artificial media they see by opening the content preference option in the application and choosing the AI content topic. Additional categories that currently be adjusted under the filter encompass current affairs, clothing, beauty, and movement.
AI Disclosure Rules
TikTok’s policies require users to tag “realistic” AI-made content, and it bans harmful fake videos of well-known individuals or crisis events. Any believable AI video that is not labeled can be deleted under its user guidelines.
In addition, the service will from now on add an “AI-made” label to content created with its own AI tools, or flagged by an industry-wide initiative for spotting artificial media. This step is aimed to deter users from trying to bypass the disclosure requirement.
Responsible AI Funding
TikTok is additionally introducing a $2m educational fund for professionals and groups to produce learning resources about using AI responsibly. This project will benefit charitable organizations specializing in educating computer science.
Platform Protection
The platform has defended its content review process, amid controversy over plans to cut jobs for hundreds of safety staff in the United Kingdom. The company is set to eliminate a significant number of roles in its content moderation division in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by AI moderation.
A senior executive stated that staff-based oversight would continue to be important, but artificial intelligence can protect employees by eliminating the most graphic content prior to it is viewed by staff. The platform reported a significant reduction in shocking and graphic content seen by safety staff over the last 12 months due to intervention by its machine learning processes.
It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to limit contact with dangerous material as rapidly, which is where a lot of the machine support is really helping us operate efficiently.”
